No. We’re referring to people’s inability to come out of their shell when it comes to their twitter avatar. When you join twitter you get a profile. One of the first things you can (and should!) do when you set up your account is upload an avatar. It can be a picture of you, your logo, your product. Anything that represents YOU.
Remember, you are not an egg.
Other top tips for when you’re setting up your twitter account are:
1) write a description that contains your keywords. This will make it easier for people to find you
2) DO NOT FOLLOW ANYONE until you have at least 5 tweets under your belt. Twitter tries to get you to start connecting with people before you start tweeting. But why would they follow back someone when they can’t see what sort of comments/information you are sharing?
3) brand up your background, rather than leaving the generic blue that twitter provides. The top left hand corner of your background stays fixed and is a good place to push additional brand messages that you can’t fit into your description area (NOTE: only relevant when viewing on a desktop)
4) use the search function to find people who are either tweeting about a particular topic/term/brand or who have that term in their own twitter name
5) and finally, when you are tweeting, remember this is about a conversation, it’s not about shouting out your latest deals. Find subjects that are trending and join the conversation…with something snappy and under 140 characters!
If you would like some help with your twitter strategy, drop us a line at firstname.lastname@example.org.